Welcome!

Hi, I’m Melinda (but most people just call me Mel)—a designer and creative director obsessed with clever details, bold storytelling, and creating brand experiences that stick. From packaging to retail environments to small business branding, I love turning ideas into visuals that people actually connect with.

Projects

Here youll find a collection of projects that reflect my love for thoughtful, intentional design. Each one is rooted in creativity, functionality, and a drive to create work that truly connects.

Projects

Here youll find a collection of projects that reflect my love for thoughtful, intentional design. Each one is rooted in creativity, functionality, and a drive to create work that truly connects.

Projects

Here youll find a collection of projects that reflect my love for thoughtful, intentional design. Each one is rooted in creativity, functionality, and a drive to create work that truly connects.

A complete overhaul of the Hydro Flask packaging system to prioritize recyclability and sustainability.
HF Flat Lay
Hydro Flask Sustainable Packaging Redesign

Feb 25, 2022

A complete overhaul of the Hydro Flask packaging system to prioritize recyclability and sustainability.
HF Flat Lay
Hydro Flask Sustainable Packaging Redesign

Feb 25, 2022

A complete overhaul of the Hydro Flask packaging system to prioritize recyclability and sustainability.
HF Flat Lay
Hydro Flask Sustainable Packaging Redesign

Feb 25, 2022

An elevated branding upate
Tea Spoons
Metolius Tea Rebrand

Jan 24, 2024

An elevated branding upate
Tea Spoons
Metolius Tea Rebrand

Jan 24, 2024

An elevated branding upate
Tea Spoons
Metolius Tea Rebrand

Jan 24, 2024

The retail launch of Athleta Girl
Orange Flower
Athleta Girl Launch

Mar 9, 2016

The retail launch of Athleta Girl
Orange Flower
Athleta Girl Launch

Mar 9, 2016

The retail launch of Athleta Girl
Orange Flower
Athleta Girl Launch

Mar 9, 2016

A gift set solution strong enough to hold up
Wine Gift Set
Hydro Flask Wine Gift Set

Oct 20, 2021

A gift set solution strong enough to hold up
Wine Gift Set
Hydro Flask Wine Gift Set

Oct 20, 2021

A gift set solution strong enough to hold up
Wine Gift Set
Hydro Flask Wine Gift Set

Oct 20, 2021

An instructional video series geared towards baristas
Metolius Tea Instructional Video Production

Sep 20, 2024

An instructional video series geared towards baristas
Metolius Tea Instructional Video Production

Sep 20, 2024

An instructional video series geared towards baristas
Metolius Tea Instructional Video Production

Sep 20, 2024

A logo and branding package for an astrophotographer
Grant Tandy Photography Branding

Oct 22, 2021

A logo and branding package for an astrophotographer
Grant Tandy Photography Branding

Oct 22, 2021

A logo and branding package for an astrophotographer
Grant Tandy Photography Branding

Oct 22, 2021

Floral design for weddings and events
Loloma Disco
Wedding Floral Design

Jun 14, 2025

Floral design for weddings and events
Loloma Disco
Wedding Floral Design

Jun 14, 2025

Floral design for weddings and events
Loloma Disco
Wedding Floral Design

Jun 14, 2025

A campaign highlighting limited edition teas with all profits benefiting tea families in Nepal
Metolius Tea—Tea For Good Campaign

Jan 5, 2024

A campaign highlighting limited edition teas with all profits benefiting tea families in Nepal
Metolius Tea—Tea For Good Campaign

Jan 5, 2024

A campaign highlighting limited edition teas with all profits benefiting tea families in Nepal
Metolius Tea—Tea For Good Campaign

Jan 5, 2024

Brand design for a law office
Law Office of Joel E Fleck Branding

May 13, 2020

Brand design for a law office
Law Office of Joel E Fleck Branding

May 13, 2020

Brand design for a law office
Law Office of Joel E Fleck Branding

May 13, 2020

Pattern featuring Jeff Probst for custom pants
Neal Gottlieb Survivor Pants

Sep 23, 2016

Pattern featuring Jeff Probst for custom pants
Neal Gottlieb Survivor Pants

Sep 23, 2016

Pattern featuring Jeff Probst for custom pants
Neal Gottlieb Survivor Pants

Sep 23, 2016

Experience

I take ideas from concept to reality by crafting designs that not only look good, but actually work hard. Smart strategy + solid execution = design that matters.

Experience

I take ideas from concept to reality by crafting designs that not only look good, but actually work hard. Smart strategy + solid execution = design that matters.

Experience

I take ideas from concept to reality by crafting designs that not only look good, but actually work hard. Smart strategy + solid execution = design that matters.

Retail & Environmental Graphics

Designing signage, toolkits, and retail experiences that bring a brand to life in physical spaces.

01

Retail & Environmental Graphics

Designing signage, toolkits, and retail experiences that bring a brand to life in physical spaces.

01

Retail & Environmental Graphics

Designing signage, toolkits, and retail experiences that bring a brand to life in physical spaces.

01

Packaging Design

Crafting thoughtful, sustainable packaging that balances beauty, clarity, and functionality.

02

Packaging Design

Crafting thoughtful, sustainable packaging that balances beauty, clarity, and functionality.

02

Packaging Design

Crafting thoughtful, sustainable packaging that balances beauty, clarity, and functionality.

02

Creative Direction & Storytelling

Leading projects with a clear vision and weaving brand stories through every detail.

03

Creative Direction & Storytelling

Leading projects with a clear vision and weaving brand stories through every detail.

03

Creative Direction & Storytelling

Leading projects with a clear vision and weaving brand stories through every detail.

03

Collaboration & Production

Working side-by-side with teams and vendors to turn big ideas into real, polished outcomes.

04

Collaboration & Production

Working side-by-side with teams and vendors to turn big ideas into real, polished outcomes.

04

Collaboration & Production

Working side-by-side with teams and vendors to turn big ideas into real, polished outcomes.

04

Typography & Systems

Building scalable type and design systems that keep brands consistent and sharp.

05

Typography & Systems

Building scalable type and design systems that keep brands consistent and sharp.

05

Typography & Systems

Building scalable type and design systems that keep brands consistent and sharp.

05

About Me

About Me

About Me

Melinda McVay

I’m a creative with 10+ years of experience shaping retail graphics, packaging, and brand storytelling for global and small brands. I love bringing ideas from concept to reality—designing packaging that tells a story, creating retail environments that connect with people, and weaving brand consistency across every touchpoint. Beyond design, you’ll often find me up to my elbows in flowers designing weddings and events, exploring colorful coral reefs as a divemaster, channeling good energy as a Reiki Master, running around backstage at the local live music venue, baking a sweet treat, or off on an adventure with my furry soulmate, Scout. I’m not afraid to roll up my sleeves—whether that means hauling gear, arranging flowers, or digging into the details of a campaign.

Marketing Manager/Creative Director

Metolius Tea

2023 - 2025

Senior Floral Designer

Summer Robbins Flowers

2023 - Current

Packaging Design Manager

Hydro Flask

2018 - 2022

Freelance Designer

ThredUP

2017 - 2018

Retail Graphic Designer

Athleta

2015 - 2017

Senior Signage Leader

Restoration Hardware

2012 - 2015

Packaging Production Artist

Restoration Hardware

2011 - 2012

Marketing Manager/Creative Director

Metolius Tea

2023 - 2025

Senior Floral Designer

Summer Robbins Flowers

2023 - Current

Packaging Design Manager

Hydro Flask

2018 - 2022

Freelance Designer

ThredUP

2017 - 2018

Retail Graphic Designer

Athleta

2015 - 2017

Senior Signage Leader

Restoration Hardware

2012 - 2015

Packaging Production Artist

Restoration Hardware

2011 - 2012

Marketing Manager/Creative Director

Metolius Tea

2023 - 2025

Senior Floral Designer

Summer Robbins Flowers

2023 - Current

Packaging Design Manager

Hydro Flask

2018 - 2022

Freelance Designer

ThredUP

2017 - 2018

Retail Graphic Designer

Athleta

2015 - 2017

Senior Signage Leader

Restoration Hardware

2012 - 2015

Packaging Production Artist

Restoration Hardware

2011 - 2012

What People Say

Don't take it from mehere are some things colleagues have said about working with me

What People Say

Don't take it from mehere are some things colleagues have said about working with me

What People Say

Don't take it from mehere are some things colleagues have said about working with me