Metolius Tea Rebrand
Developed a cohesive visual identity, including logo, typography, and color palette. The new branding elevated the brand, creating greater alignment with the high-end product.
Jan 24, 2024
CLIENT
Metolius Tea
CLIENT
Metolius Tea
CLIENT
Metolius Tea
Role
Designer
Role
Designer
Role
Designer
Service
Branding
Service
Branding
Service
Branding
Background
Background
Background
From the glacial blue waters of the Metolius River, to the water used to brew our beautiful teas, to our ecosystem business model that allows us to ebb and flow with the needs of the company and the people who make it, water has flowed through our brand from the moment of its inception. This new logo subtly highlights our ties to water using a modified monogram while the water drop is subtly repeated throughout the brand elements.
Incorporating hands into the additional brand elements represents the care and intention that goes into our product at every step of the process–from the tea leaves being gently harvested and the farmers who are picking them, to the loving hands that blend and brew at our tea factory, to the respect, enthusiasm and attentiveness of our exceptional sales, customer service and order fulfillment team.
From the glacial blue waters of the Metolius River, to the water used to brew our beautiful teas, to our ecosystem business model that allows us to ebb and flow with the needs of the company and the people who make it, water has flowed through our brand from the moment of its inception. This new logo subtly highlights our ties to water using a modified monogram while the water drop is subtly repeated throughout the brand elements.
Incorporating hands into the additional brand elements represents the care and intention that goes into our product at every step of the process–from the tea leaves being gently harvested and the farmers who are picking them, to the loving hands that blend and brew at our tea factory, to the respect, enthusiasm and attentiveness of our exceptional sales, customer service and order fulfillment team.
From the glacial blue waters of the Metolius River, to the water used to brew our beautiful teas, to our ecosystem business model that allows us to ebb and flow with the needs of the company and the people who make it, water has flowed through our brand from the moment of its inception. This new logo subtly highlights our ties to water using a modified monogram while the water drop is subtly repeated throughout the brand elements.
Incorporating hands into the additional brand elements represents the care and intention that goes into our product at every step of the process–from the tea leaves being gently harvested and the farmers who are picking them, to the loving hands that blend and brew at our tea factory, to the respect, enthusiasm and attentiveness of our exceptional sales, customer service and order fulfillment team.
