Hydro Flask Wine Gift Set

After one failed attempt at creating this packaging prior to my arrival at the company, I was tasked with redesigning and reviving this project. I started with structure and dieline, working closely with my packaging vendor partners to create and perform drop/ship tests for each.

We finally landed on a molded pulp tray that firmly held the products in place through shipment and on store shelves. Then I was able to move onto the graphic design, echoing the design used on the bottle wraps and hang cards.

Four + years later and my design is still being utilized!